Writer Website Design
A writer’s website is a writing sample whether they intend it or not. Clients read the copy on it as evidence of what they would receive, which makes vague, over-adjectived positioning uniquely damaging here. Being specific about what you write, for whom, and at what rate is both good marketing and a demonstration of the skill being sold.
Built for copywriters, content writers, authors and editorial freelancers. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a writer website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Work samples, readable in place
Actual writing, not a list of client logos. Clients want to read something before they commission anything.
What you write, specifically
Web copy, long-form, technical, email, scripts. Each is a different skill and a different search.
Rates or a minimum
Per word, per project or per day. Writing rates vary so widely that clients cannot judge without a figure.
Sectors you know
Subject knowledge is what justifies a higher rate and what clients search for.
How you work
Briefing, drafts, revisions and turnaround. Revision expectations are the usual source of friction.
Testimonials with outcomes
Named clients saying what changed. Praise for being lovely to work with sells nothing.
Three mistakes that cost writer websites customers
These come up again and again in this trade, and all three are avoidable.
- A site whose own copy is vague, on a business selling clear writing.
- Client logos with no readable samples behind them.
- No rates, producing enquiries from people expecting a tenth of your fee.
- Claiming to write about anything, which reads as expertise in nothing.
- No revision policy, which is where freelance writing projects sour.
- Testimonials praising pleasantness rather than results.
- No turnaround guidance, when most commissions have a deadline attached.
- No indication of availability or lead time, when most commissions carry a publication date the client cannot move.
Six writer designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your writer website
Describe the business
One or two sentences about your writer is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Writer website questions
Should I show full samples?
Yes. Clients want to read your writing before commissioning it, and a logo grid gives them nothing to judge.
Do I need to publish rates?
A minimum or a typical project range. Writing rates vary by a factor of fifty and clients cannot self-select without guidance.
Should I specialise?
It reliably raises rates. Subject knowledge is what a client pays a premium for and what they actually search for.
How should revisions be handled?
State a number of rounds. Undefined revisions are the most common reason a writing project becomes unprofitable.
What testimonials work?
Ones that name a result — more enquiries, better conversion, a launch that landed. Being described as easy to work with sells nothing.
Does my own copy matter?
More than for any other profession. Your site is read as a sample, and vague copy on it is a direct argument against hiring you.
Can I add samples myself?
Yes, directly — recent work is what persuades and it should go up as soon as it is published.
What is your lead time?
Publish it. Most commissions carry a publication date, and a writer who states availability is easier to plan around than one who does not.
Build your writer website today
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