Graphic Design Website Design
A graphic designer’s website is assessed the way their work is: in a couple of seconds, on taste. But taste alone does not win the commission. What converts is showing work in the category the client actually needs, saying what you charge, and being clear about what they receive at the end. Most portfolios do the first and none of the rest.
Built for graphic designers, design studios and freelance creatives. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a graphic design website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Work grouped by what it is
Packaging, editorial, identity, digital. A client with a packaging job should not have to scroll past album covers to find it.
Services and deliverables
What you actually hand over — files, formats, usage rights. Clients frequently discover too late that they cannot edit anything.
Pricing or a starting point
Day rate or typical project range. Design budgets vary enormously and clients cannot self-select without a figure.
How a project runs
Brief, concepts, revisions, delivery. The number of revisions included is the single most common source of dispute.
Who the work was for
Client names and the brief. Context turns a nice image into evidence that you solved something.
A simple enquiry route
Project type, rough budget, deadline. Enough to answer properly without a long form.
Three mistakes that cost graphic design websites customers
These come up again and again in this trade, and all three are avoidable.
- One undifferentiated gallery, so no client can find work like their own.
- No pricing at all, producing enquiries from people expecting a fraction of your rate.
- No mention of revision rounds, which is the most common cause of a difficult project.
- Images uploaded at full resolution, making the portfolio slow on the phones clients browse on.
- Never naming clients or briefs, so the work reads as an art exhibition rather than commercial evidence.
- No clarity about file handover and usage rights.
- Showing student or speculative work alongside commercial work without distinguishing them.
Six graphic design designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your graphic design website
Describe the business
One or two sentences about your graphic design is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Graphic Design website questions
How should I organise the portfolio?
By project type. A client needing packaging design wants to see packaging immediately, not to scroll through everything you have made.
Should I publish rates?
A day rate or typical project range. It filters enquiries that were never viable and stops you being assumed unaffordable.
How many revisions should I offer?
State a number on the site. Undefined revisions are the most common reason a design project becomes unprofitable and unpleasant.
Do I need to name clients?
Where permitted, yes. A brief and a client name turn a pleasing image into evidence that you solved a real problem.
What about file handover?
Say what formats are delivered and what the client may do with them. Discovering the limits after the fact damages an otherwise good relationship.
Should I show speculative work?
Only if clearly labelled. Presenting unused concepts as commissioned work is noticed and it costs trust.
Can I add work myself?
Yes, directly. A portfolio that has not moved in two years suggests the work has not either.
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