Real Estate Website Design
A real estate site is judged on trust before it is judged on design. Someone about to make the largest purchase of their life is checking whether you are a real person with real listings in a real area. Everything on the page either supports that or gets in the way.
Built for estate agents, letting agents, brokers and independent realtors. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a real estate website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Listings that look current
Nothing damages a property site faster than a listing that sold months ago. Listings need a status and a date, and sold ones are worth keeping as proof rather than deleting.
A real agent profile with a face
Property is a relationship business. A photograph, a phone number and a sentence about the areas you actually cover beats any amount of corporate copy.
Enquiry forms attached to the property
A general contact page loses leads. The form belongs on the listing, already knowing which property it is about.
Area and neighbourhood guides
These are the pages that rank. Someone searching a suburb by name is early in the process, and a genuine guide to that area brings them to you before they reach a portal.
Proof you have done this before
Recent sales, testimonials with names, how long you have worked the area. Buyers and sellers are both checking the same thing.
Valuation or viewing call to action
One clear next step on every page, whether that is booking a viewing or requesting a valuation.
Three mistakes that cost real estate websites customers
These come up again and again in this trade, and all three are avoidable.
- Listing properties without a location in the text, so the pages never rank for the place people actually search.
- Hiding the phone number behind a form — in property, a lot of serious enquiries still start with a call.
- Stock photographs of anonymous glass buildings instead of the streets you actually sell in.
Six real estate designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your real estate website
Describe the business
One or two sentences about your real estate is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Real Estate website questions
Can I list properties myself?
Yes. Listings are sections you edit directly, so adding a property or marking one as sold takes a couple of minutes and needs nobody else.
Does it connect to a property portal?
The site does not push listings to portals for you. It gives you your own presence, which is the part you own and the part that keeps working when portal fees rise.
Should I write area guides?
If you want organic traffic, they are the highest-value pages you can add. A page about one suburb, written by someone who genuinely works there, competes well against national portals.
How many photographs should a listing have?
Enough to answer the obvious questions — every main room, the outside, and anything unusual. Missing photographs read as something being hidden.
Can two agents share one site?
Yes. Give each agent a profile with their own photograph, patch and contact details, and point enquiries at the right one.
Do I need a blog?
Only if you will keep it up. An abandoned blog dated eighteen months ago does more harm than no blog at all. Area guides age far better.
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