Hotel Website Design
Every booking that comes through your own site instead of a travel platform keeps its commission. That makes a hotel website one of the few marketing assets with a directly measurable return — but only if it answers rooms, rates and availability faster than the platform does.
Built for hotels, guesthouses, B&Bs and small resorts. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a hotel / resort website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
A page for each room type
Photographs, size, what is included, how many it sleeps. Guests compare rooms, not hotels, once they are on your site.
Rates and what they include
Breakfast, taxes, cancellation terms. Unclear inclusions are the most common reason a guest reverts to a booking platform.
A direct booking route
Direct is the point. Make it at least as easy as the platform, and give people a reason to prefer it.
Facilities stated plainly
Parking, wifi, air conditioning, accessibility, whether pets are welcome. These decide bookings more often than décor.
Location and what is nearby
Distance from the station or airport, and what is worth walking to. This is also strong search content.
Photographs of the real rooms
Actual rooms in honest light. Guests compare arrival to the website, and a flattering lie generates the review that costs you.
Three mistakes that cost hotel / resort websites customers
These come up again and again in this trade, and all three are avoidable.
- Making direct booking harder than the travel platform, which trains guests to book through the platform every time and pay you commission for the privilege.
- Photographing only the best room and using it for every room type, which produces the arrival complaint that becomes a review.
- Leaving cancellation terms off the site so guests go elsewhere to find them — and book there too.
- No reason to book direct. If the price and terms are identical to the platform, the guest has no motive to leave it.
- Silence on check-in and check-out times, which is among the most common questions your reception answers by phone.
Six hotel / resort designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your hotel / resort website
Describe the business
One or two sentences about your hotel / resort is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Hotel / Resort website questions
Can guests book directly on the site?
You can take booking enquiries directly, and link to whichever booking engine you use for live availability. Either way the guest starts with you rather than a platform.
Should I show rates?
Show at least a "from" rate. A hotel site with no price sends people straight back to the platform to find one.
How many photographs per room?
Enough to see the whole room, the bathroom and the view. Guests assume anything unphotographed is being hidden.
Is it worth writing about the area?
Very. Pages about what is nearby attract people planning a trip who have not yet chosen a hotel — earlier and cheaper traffic than brand searches.
Can I run seasonal offers?
Yes, as a section you edit directly, so offers can go up and come down the same day.
What about multiple languages?
Start in the language most of your guests use. A single well-written language beats several machine-translated ones.
Build your hotel / resort website today
Start free. No credit card, no designer, and nothing to install.
Build my website free →