Photography Website Design
A photographer’s website has one advantage and one danger: the work speaks for itself, and everything else gets in its way. The design should almost disappear. What it must still do is tell someone what you shoot, what it costs, and how to book you for a date.
Built for wedding, portrait, product and event photographers. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a photography website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Galleries split by what you shoot
Weddings, portraits, products — separate galleries. A single mixed gallery makes it hard for someone to see themselves in your work.
Packages with a starting price
Photography enquiries collapse without price guidance. A starting figure filters out the wrong enquiries and invites the right ones.
A date-based booking enquiry
Availability is the first question for weddings and events. Ask for the date in the first field.
An about page that shows you
Clients spend a day with you. A photograph of you and a genuine paragraph matters more here than in almost any other trade.
Fast-loading images
Photography sites are the easiest to make slow. Images need to be sized for the web or the work never gets seen.
Delivery and usage explained
How many images, in what time, and what the client may do with them. Prevents most post-shoot friction.
Three mistakes that cost photography websites customers
These come up again and again in this trade, and all three are avoidable.
- Uploading full-resolution files straight from the camera, which makes the portfolio painfully slow on the phones most clients browse on.
- Showing eighty images when twenty of the strongest would sell better — you are judged on your weakest frame, not your best.
- No pricing at all, which leads to a long tail of enquiries that were never going to book.
- No mention of where you are based or how far you travel, which is the first practical question for any wedding or event.
- An entry page or splash screen before the work. It delays the only thing the visitor came for.
Six photography designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your photography website
Describe the business
One or two sentences about your photography is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Photography website questions
How many images should a gallery hold?
Twenty strong images beat eighty mixed ones. Every weak frame lowers the average, and the average is what people judge you on.
Should I publish prices?
A starting price is usually right. It costs you the enquiries you did not want and wins the ones you did.
Do I need separate galleries?
Yes if you shoot more than one thing. A couple planning a wedding should not have to scroll past product work to find themselves.
Will large images slow the site?
They will if uploaded straight from the camera. Export at web sizes — the difference in load time is dramatic and the difference in quality is not visible.
Can clients see private galleries?
Client delivery is usually best handled by a dedicated delivery service. The website is where new clients find you.
Should I include a blog?
Recent shoots written up briefly work well — they show you are working and they rank for venue and location searches.
Websites for similar businesses
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