Game Development Website Design
A game studio website serves players, press, publishers and prospective hires, and each judges it differently. Players want the trailer and a release date; press want assets they can use without asking; publishers want the team’s track record. The most common failure is a beautiful site for one game with no route for any of the other three.
Built for game studios, indie developers and interactive entertainment companies. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a game development website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Each game with trailer and platforms
Video, release status and where to buy it. Players decide from the trailer within seconds.
A proper press kit
Screenshots, logos, fact sheet and contact, downloadable without asking. Coverage follows the studios that make it easy.
The studio and its track record
Who is behind it and what they have shipped. Publishers and press both assess the team before the game.
Community and platform links
Store pages, Discord, social. Players want to follow long before they can buy.
Careers with real roles
Games attract applicants constantly, and a maintained careers page turns interest into hires.
Development updates
Devlogs and progress posts, which sustain interest between announcements and are what press return for.
Three mistakes that cost game development websites customers
These come up again and again in this trade, and all three are avoidable.
- No press kit, which quietly costs coverage from journalists who move on to a studio that has one.
- No trailer above the fold, when it is what players judge in seconds.
- No release status or platforms, leaving players unable to act on interest.
- No studio or team information, which publishers assess before the game itself.
- A dead news section, which reads as a project that has been abandoned.
- No community links, so interested players have nowhere to follow.
- Screenshots too heavy to load, on a site whose whole purpose is visual.
- No mailing list or wishlist link, which is the single most valuable thing a pre-launch studio can collect from an interested player.
Six game development designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your game development website
Describe the business
One or two sentences about your game development is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Game Development website questions
Is a press kit really necessary?
Yes. Journalists work to deadlines, and a studio with downloadable assets and a fact sheet gets covered while one without gets skipped.
What do players want first?
The trailer, the platforms and the release status. Everything else is secondary to those three.
Do publishers read the site?
They do, and they look at the team and shipped titles before the game. Track record is what they are assessing.
Should I run a devlog?
If you will sustain it. Regular development updates build an audience before launch and give press a reason to return.
How important are community links?
Very. Interest arrives long before a purchase is possible, and without somewhere to follow you it evaporates.
Should careers be on the site?
Yes. Games attract applicants constantly and a maintained careers page converts that attention into hires cheaply.
Can I update it myself?
Yes, and you must — release dates, platforms and news change constantly around a launch.
What should the main call to action be?
Wishlist or mailing list before launch, and the store link afterwards. Interest arrives months before a purchase is possible and evaporates without somewhere to go.
Build your game development website today
Start free. No credit card, no designer, and nothing to install.
Build my website free →