Solar Company Website Design
Solar is a large, slow purchase where the customer is doing arithmetic. They want to know what a system costs, what it saves, how long it takes to pay back and whether you will still exist when the warranty is claimed. Sites that sell the environmental story without the numbers lose to competitors who simply publish a payback period.
Built for solar installers, renewable energy companies and battery specialists. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a solar energy website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Costs and payback, stated
A typical system price and a realistic payback period. This is the calculation every customer is trying to do.
Certifications and warranties
Installer accreditation, product warranties and workmanship guarantees. Customers are buying something that must last twenty years.
Real installations with output
Photographs and actual generation figures from local systems. Nothing persuades like a roof near theirs producing real numbers.
Batteries and EV charging
Increasingly the reason people enquire at all, and separate searches from solar itself.
Finance and grants
Payment options and any schemes available. Cost is rarely the objection; unaffordable up-front cost is.
The process and timeline
Survey, design, permissions, install, connection. Customers want to know how long they will be waiting.
Three mistakes that cost solar energy websites customers
These come up again and again in this trade, and all three are avoidable.
- No prices at all, when the customer’s entire decision is a financial calculation.
- Vague savings claims with no assumptions stated, which informed customers immediately distrust.
- No installation photographs from the local area.
- Nothing about warranties, on a purchase expected to last two decades.
- Ignoring batteries and EV charging, which is how many customers now start their search.
- No timeline, so nobody can tell whether this is a six-week or six-month project.
- No aftercare or monitoring information, so a customer cannot tell who fixes it in year seven and quietly chooses a larger competitor.
Six solar energy designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your solar energy website
Describe the business
One or two sentences about your solar energy is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Solar Energy website questions
Should I publish system prices?
Yes, at least a typical range by property size. The customer is doing a payback calculation and cannot do it without a number.
How do I present savings credibly?
State your assumptions — usage, tariff, orientation. Savings figures with no assumptions attached read as sales copy and are discounted.
Are local installations worth showing?
They are the strongest content you can publish. A roof in the same town with real generation figures answers the doubt directly.
Should batteries have their own page?
Yes. Battery storage and EV charging are separate searches and increasingly the reason a customer enquires in the first place.
How important are warranties?
Critical. The customer is buying a twenty-year asset and is quietly asking whether you will still be trading to honour it.
Do I need to explain the process?
Yes. Survey, design, permissions and connection are unfamiliar, and uncertainty about timescales stalls decisions.
Can I update prices myself?
Yes, directly — panel and battery prices move, and a stale figure is worse than no figure at all.
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