Shipping Company Website Design
Shipping customers split sharply: businesses moving cargo on a schedule, and individuals shipping personal effects who have never done it before. The first want routes, rates and documentation; the second want reassurance and a plain explanation of customs. A single page pitched between them serves neither, and the second group generates the most support calls.
Built for shipping companies, cargo services and freight carriers. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a shipping services website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Routes and sailing schedules
Where you sail and how often. Schedules are the most-checked information and the most often stale.
Services separated by customer
Commercial cargo, personal effects, vehicles, containers. Different questions, different anxieties, different pages.
Documentation explained
What paperwork is needed and who produces it. It is where first-time shippers get stuck and call you.
Rates or a pricing basis
Per container, per cubic metre, per vehicle. Buyers cannot compare without a basis.
Transit times and port pairs
Realistic durations. Underpromising here produces complaints you cannot resolve.
Insurance and claims
What is covered, what is not, and how a claim works. Cargo is damaged sometimes and buyers judge you on that process.
Three mistakes that cost shipping services websites customers
These come up again and again in this trade, and all three are avoidable.
- Schedules left out of date, which is the most-checked and least-maintained information on shipping sites.
- Mixing commercial cargo with personal effects on one page.
- No documentation guidance, which generates enormous call volume from first-time shippers.
- No pricing basis, so a buyer cannot compare you with anyone.
- Optimistic transit times, which produce complaints rather than bookings.
- No claims process, on a service where damage sometimes occurs.
- No port pairs listed, throwing away the searches that would have found you.
- No guidance on prohibited or restricted goods, which first-time shippers discover only when a container is held at the port.
Six shipping services designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your shipping services website
Describe the business
One or two sentences about your shipping services is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Shipping Services website questions
How current must schedules be?
Always current. Schedules are the most-checked page on a shipping site and the one most often left stale, which costs bookings quietly.
Should personal and commercial be separated?
Yes. A business moving containers and a family shipping belongings have entirely different anxieties and different questions.
Is documentation guidance worth writing?
It reduces call volume substantially and it earns search traffic from people at exactly the moment they need a shipper.
How should rates be presented?
By basis — per container, per cubic metre, per vehicle. Buyers compare structures before they compare numbers.
Should transit times be optimistic?
No. Underpromising produces complaints you cannot resolve; realistic durations produce customers who use you again.
Do I need a claims page?
Yes. Cargo is occasionally damaged, and how clearly you describe the claims process is part of what buyers are choosing between.
Can I update schedules myself?
You must. Sailing schedules change frequently and anything requiring a developer will be wrong within a fortnight.
What can I not ship?
Publish the restricted and prohibited list. First-time shippers frequently discover a restriction only when the container is held, and that becomes your problem to resolve.
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