Laboratory Services Website Design
Laboratory clients need to know three things before they will send a sample: that you are accredited for the test they need, how long the result takes, and how the sample should be collected and shipped. Everything else is secondary. A site describing scientific excellence without a test list cannot be evaluated by anyone who actually needs testing.
Built for testing laboratories, analytical labs and diagnostic services. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a laboratory services website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
A test catalogue
What you test for, with method and detection limits where relevant. Clients search the specific test by name.
Accreditation scope
Which tests are accredited and under what standard. Accreditation for the specific test is what makes the result usable.
Turnaround times
Standard and urgent, per test. Clients are frequently working to a regulatory or commercial deadline.
Sample requirements
Volume, container, preservation and shipping. Wrong samples waste everyone’s time and money.
Pricing or a price list
Per test. Laboratory clients compare directly and a lab without published prices is often skipped.
Reporting and interpretation
What the report contains and whether interpretation is included. It matters for clients without in-house expertise.
Three mistakes that cost laboratory services websites customers
These come up again and again in this trade, and all three are avoidable.
- No test list, which makes the laboratory impossible to evaluate.
- Claiming accreditation generally without specifying which tests it covers.
- No turnaround times, when clients are usually against a deadline.
- No sample handling guidance, producing unusable samples and disputes.
- No pricing, in a market where clients compare labs test by test.
- Technical language with no indication of who the tests are for.
- No named contact for technical questions before a sample is sent.
- No indication of whether you accept samples from outside your usual sectors, which quietly turns away work you could easily have taken.
Six laboratory services designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your laboratory services website
Describe the business
One or two sentences about your laboratory services is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Laboratory Services website questions
How detailed should the test list be?
Test name, method and limits where relevant. Clients search a specific test and cannot evaluate a laboratory that does not list one.
Why does accreditation scope matter?
Because accreditation covers specific tests, not the laboratory in general. A result outside scope may not be accepted where it counts.
Should turnaround be published?
Yes, standard and urgent. Clients are usually working to a deadline and speed frequently decides where the sample goes.
Is sample guidance necessary?
Essential. Incorrectly collected or shipped samples waste money on both sides and produce avoidable disputes.
Should I publish prices?
Where you can. Laboratory clients compare test by test, and one without prices is often eliminated before contact.
Do clients need interpretation?
Many do, particularly those without in-house expertise. Saying whether it is included is a genuine differentiator.
Can I update the catalogue myself?
Yes, directly — scope and turnaround change and an out-of-date catalogue costs work.
Do you take samples from other sectors?
Say so explicitly. Laboratories frequently turn away work they could easily have done simply because the site implied a narrower scope than the accreditation allows.
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