Hospital Website Design
A hospital website has one page that matters more than all the others: what to do in an emergency, and where to go. After that come the practical questions — visiting hours, how to find a department, how to reach a consultant, what to bring for an admission. Most of the traffic is anxious relatives, and they are poorly served by sites organised around internal structure.
Built for hospitals, medical centres and healthcare institutions. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a hospital website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Emergency information, unmissable
Where to go, what is open now, and when to call an ambulance instead. It should never require navigation.
Departments and specialties
Organised by what a patient is seeking, not by internal reporting structure.
Consultants and how to reach them
Names, specialties and referral routes. Both patients and referring doctors need this.
Visiting hours and ward information
Among the most-searched pages, and one of the most frequently out of date.
Admission and discharge guidance
What to bring, what to expect, how discharge works. It reduces anxiety and reduces phone calls.
Finding your way
Parking, entrances, transport and maps. Hospital sites are large and confusing to a visitor in distress.
Three mistakes that cost hospital websites customers
These come up again and again in this trade, and all three are avoidable.
- Emergency information buried behind departmental navigation.
- A site organised by internal structure rather than by what a patient is looking for.
- Visiting hours out of date, which causes distress at the worst possible moment.
- No parking or entrance guidance, on a site whose visitors are often unfamiliar and anxious.
- No referral information for GPs, who are a major source of your patients.
- PDF-only patient information that cannot be read on a phone.
- Consultant lists with no specialty or contact route.
- No information for relatives travelling from a distance, such as nearby accommodation, which is a real need at a distressing time.
Six hospital designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your hospital website
Describe the business
One or two sentences about your hospital is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Hospital website questions
What is the most important page?
Emergency guidance. Where to go, what is open, and when to call an ambulance instead — reachable without navigating anything.
How should departments be organised?
By what a patient is looking for, not by internal reporting lines. Visitors do not know your structure and should not need to.
Are visiting hours really that important?
They are among the most-searched pages and among the most often wrong, which is a damaging combination at a distressing time.
Should we publish consultant lists?
Yes, with specialty and referral route. Referring GPs use them as much as patients do.
What about wayfinding?
Parking, entrances and transport matter enormously. Hospital sites are large and their visitors are frequently unfamiliar and distressed.
Should patient information be PDFs?
Not as the only format. PDFs are hard to read on a phone and largely invisible to search, so publish the content as pages too.
Who should maintain it?
Each department, directly. Central bottlenecks are why hospital sites carry out-of-date clinic times for months.
What do relatives need from the site?
Visiting hours, ward locations, parking and nearby accommodation. Many are travelling from a distance under stress and the site is their only source.
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