Corporate Website Design
A corporate website serves audiences that rarely overlap: customers, investors, journalists, regulators and job applicants. None of them want the same thing, and the most common failure is a home page that tries to speak to all five at once and satisfies none. The fix is structural rather than cosmetic — clear routes from the first screen. It is also the site most likely to be read adversarially: a journalist checking a claim, an investor checking a figure, or a candidate checking whether the values page matches what former employees say elsewhere.
Built for corporate groups, holding companies and larger enterprises. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a corporate business website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
Clear routes for each audience
Customers, investors, press, careers. Separate them from the first screen rather than blending them into one narrative.
Divisions or business units
What each does and who it serves. Groups are frequently opaque about what they actually own.
Leadership and governance
Board, executives and structure. Expected by investors, journalists and prospective senior hires alike.
Investor and financial information
Reports, results and announcements, easy to find and current.
Careers with real roles
For many corporate sites this is the highest-traffic section, and it is often the least maintained.
Press and media resources
Contacts, logos and background. Making a journalist’s job easy is how coverage gets accurate.
Three mistakes that cost corporate business websites customers
These come up again and again in this trade, and all three are avoidable.
- A home page attempting to address five audiences at once.
- No clarity about what the group actually owns or does.
- Investor information buried or out of date.
- A careers section listing roles that were filled months ago.
- No press contact, which produces inaccurate coverage rather than none.
- Corporate language that never states what the business sells.
- Leadership pages with no names, which is read as evasive.
- No sustainability or responsibility reporting, which investors, journalists and senior candidates all now look for as standard.
Six corporate business designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your corporate business website
Describe the business
One or two sentences about your corporate business is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Corporate Business website questions
How do we serve several audiences?
Separate routes from the first screen. A blended narrative satisfies none of them and frustrates all of them.
How much detail about divisions?
Enough to understand what each does and who it serves. Groups are often unhelpfully vague about their own structure.
Is a press section worthwhile?
Yes. Making a journalist’s job easy is the most reliable way to get accurate coverage rather than guesswork.
Should careers be prominent?
It is frequently the highest-traffic section of a corporate site and often the worst maintained, which is a costly combination.
What do investors expect?
Current reports, results and announcements in an obvious place. Anything stale raises questions you would rather not invite.
Should leadership be named?
Yes, with backgrounds. Anonymous leadership pages are read as concealment by journalists and senior candidates alike.
Who should maintain it?
Each function, directly. Careers, press and investor content go stale fastest when everything routes through one team.
What do senior candidates look for?
Leadership, values evidenced by actual policy, and whether the careers section looks maintained. All three are read as signals about how the company is actually run.
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