Business Website Design
Most small business websites fail the same way: they say what the business is called and roughly what it does, and leave every question a customer actually has unanswered. What it costs, where you work, whether you have done this before, and how to get hold of a person. A plain site that answers those four beats a beautiful one that answers none.
Built for small businesses, sole traders and growing companies. Describe your business in a sentence and a complete site is written and designed for you — then you edit every word of it.
Build my website free →What a business website needs
Every one of these is included from the first draft. Nothing here is decoration — each answers a question your visitors are already asking.
What you do, in the customer’s words
Named services rather than a category. People search what they need, never what industry you consider yourself part of.
Where you work
Towns, regions or online. Almost every local search carries a place name, and unnamed areas cannot be matched.
Pricing or a starting point
A guide price or a minimum. Businesses that publish one are contacted by customers who were ready to buy.
Proof you have done it before
Reviews, examples, years trading, accreditations. Small businesses are trusted on evidence rather than on presentation.
A real way to make contact
A tappable phone number, an email and a form. Different customers use different routes and removing one loses those customers.
Who you are
A photograph and a paragraph. People buy from people, and anonymity costs a small business more than it costs a large one.
Three mistakes that cost business websites customers
These come up again and again in this trade, and all three are avoidable.
- Describing the business generically rather than naming the services people search for.
- No location anywhere, which makes local search nearly impossible to win.
- No pricing signal at all, which loses the customers who were closest to buying.
- A contact form as the only route, when many customers still want to ring.
- No reviews or examples, in a market where trust is the whole obstacle.
- Stock photographs instead of the actual premises, team or work.
- A site last updated years ago, which suggests the business may not still be trading.
Six business designs to start from
Every industry ships with six distinct designs. Pick one as a starting point — the layout, colours, wording and images are all yours to change afterwards.
How you get your business website
Describe the business
One or two sentences about your business is enough. No brief, no questionnaire.
Get a complete first draft
Pages, sections, images and written copy — not an empty template waiting for you to fill it in.
Edit anything, then publish
Change any word, section or colour yourself. Publish to a free address or connect your own domain.
Business website questions
What matters most on a small business site?
What you do, where you do it, roughly what it costs and how to reach you. Those four answers outperform any amount of design.
Should I publish prices?
A guide or a starting point at least. It attracts customers who were ready to buy and filters out those who never were.
Do I need a page per service?
For the ones you want more of, yes. A page about a single service ranks far better than a bullet on a list.
How important are reviews?
For a small business they are the main substitute for a reputation the customer has not heard of. Pull them onto the page.
Should I show my own photograph?
Yes. People buy from people, and a real face does more for a small business than a stock image ever will.
Is a phone number necessary?
For most local businesses, yes. A form-only contact route loses the customers who wanted to ask one quick question.
How often should I update it?
Whenever anything changes, and at least occasionally regardless. A site frozen in time suggests a business that is too.
Build your business website today
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